Job Details
Sr. Director, Brand Strategy, Menu and Planning
7100 Corporate Drive , Plano , TX
ID#4979
This role sits at the center of the business-connecting consumer insights, brand strategy, menu innovation, and integrated planning to drive sales, profitability, and brand relevance. As a key partner to the CMO and cross-functional leadership, this leader ensures strategies are not only compelling, but executable across the system and impactful for both company and franchise restaurants.
Key Qualifications:
- You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
- 10-12+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred)
- Proven experience leading brand strategy, marketing calendar planning, and product innovation
- Strong financial and commercial acumen; ability to connect strategy to business outcomes
- Experience working in a franchise or multi-unit environment strongly preferred
- Exceptional communication and influencing skills across senior stakeholders
- Highly analytical with strong problem-solving capabilities
- Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment
Key Leadership Traits:
- Strategic thinker with strong execution discipline
- Operates with a bias for action and ownership mindset
- Influences and aligns cross-functional stakeholders effectively
- Balances creativity with commercial rigor
- Resilient, adaptable, and thrives in dynamic environments
Salary Range: $232,000 - $259,445 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.