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Manager, Marketing - Audience Development

7100 Corporate Drive , Plano , TX
ID#4864

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.

7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
Ability to navigate data tables and customer datasets to define and validate audiences.
Strong attention to detail, managing complex audience structures and naming conventions.
Excellent communication skills to gather requirements and translate them into technical audience logic.
Experience in supporting lifecycle marketing, personalization, or targeted communications.
Prior cross-functional collaboration with strategy, analytics, and technology teams.
Highly organized and process-oriented with a passion for consistency and structure.
Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.

Salary Range: $110,500 to $116,910 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.