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7100 Corporate Drive
Plano, TX

Marketing Brand Manager

7100 Corporate Drive
Plano, TX 75024

Marketing Brand Manager

Description:

Job
Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for leading the strategic planning and cross-functional execution of Pizza Hut's national calendar topics. This person will focus on digital and value efforts in particular, playing a role in white space identification, innovation, product or service design, brand touch points and advertising communication, and real time in-market analysis and optimization. The Brand Manager will be instrumental in meeting financial and brand building goals.

Responsibilities

* Provide nationally replicable marketing recommendations that address a consumer pain point or benefit that will drive same store sales, profitable transactions, and customer lifetime value.
* Perform detailed category analysis (including consumer, competitive, culture, and financial) to identify marketing opportunities and formulate strategic business action plans, identifying white space for innovation.
* Build business cases to support recommendations for presentation to marketing and senior leadership. Also lead team to provide in-depth post analyses of national launch results and longer-term retention.
* Coach ABMs to both lead and participate in cross-functional project teams (including representatives from Finance, Digital, IT, Operations, Training, R&D, Consumer
* Insights, and Procurement) to develop and test need-based concepts for product or services to launch nationally.
* Lead the development of product or service positioning and uncover relevant consumer insights to drive consumer touchpoints and communication.
* Partner with the marketing functional leads for breakthrough 360 marketing campaigns that may include broadcast advertising, in-restaurant point-of-purchase materials, PR/experiential, digital advertising, customer ordering experience, social media, added value integrations, and more.
* Beyond creative development, monitor, measure, and analyze the effectiveness of marketing initiatives and continue to adapt and optimize.
* Build productive relationships with both internal and external stakeholders: Finance, Digital, IT, Operations, Training, R&D, Consumer Insights, Procurement, Franchisees and Agency partners

Core Competencies and Accomplishments

* Deep understanding of marketing fundamentals.
* Strong bias for action and demonstrated desire for ownership & accountability.
* Strong analytical skills with experience interpreting financial and marketing data including sales performance, customer purchase behavior and customer lifetime value. Ability to connect the dots within data and identify actionable insights.
* Excellent project management skills with ability to consistently achieve or beat deadlines services to launch nationally.
* Lead the development of product or service positioning and uncover relevant consumer insights to drive consumer touchpoints and communication.
* Partner with the marketing functional leads for breakthrough 360 marketing campaigns that may include broadcast advertising, in-restaurant point-of-purchase materials, PR/experiential, digital advertising, customer ordering experience, social media, added value integrations, and more.
* Beyond creative development, monitor, measure, and analyze the effectiveness of marketing initiatives and continue to adapt and optimize.
* Build productive relationships with both internal and external stakeholders: Finance, Digital, IT, Operations, Training, R&D, Consumer Insights, Procurement, Franchisees and Agency partners.
* Core Competencies and Accomplishments
* Deep understanding of marketing fundamentals.
* Strong bias for action and demonstrated desire for ownership & accountability.
* Strong analytical skills with experience interpreting financial and marketing data including sales performance, customer purchase behavior and customer lifetime value. Ability to connect the dots within data and identify actionable insights.
* Excellent project management skills with ability to consistently achieve or beat deadlines.
* Consumer Insights-Minded –Strong customer focus and ability to leverage consumer data in decision-making.
* Ability to represent the voice of the customer in cross-functional project meetings.
* Excellent interpersonal and communication skills with management.
* Ability to grow talent, lead with a strategic vision and prioritize for a team.
* Solid financial/budget management skills.

Minimum Requirements

Education:

* Bachelor's degree in related field – Marketing, Business Administration, Communications, or another related field (required)
* MBA (preferred)

Experience

* Prefer 5+ years brand marketing experience
* Demonstrated success identifying strategic insights by analyzing complex information
* Demonstrated success with tactical implementation of strategic insights
* Highly creative individual able to concept promotional ideas
* Highly motivated
* Must have the ability to build strong relationships and able to manage multiple projects in a fast-pace environment
* Must have experience supervising others
* Experience with value platform development or pricing analysis is a plus

Company Summary

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery.

Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 16,400 restaurants in more than 100 countries.

Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com . Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut ), Twitter (www.twitter.com/pizzahut ) and Instagram (www.instagram.com/pizzahut ).

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