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7100 Corporate Drive
Plano, TX

Market Planner

7100 Corporate Drive
Plano, TX 75024

Market Planner

Description:

Job
During a 6 month Short-term Assignment, the role prepares Market Plans for 4-6 new and/or existing Markets, focusing on the strategic distribution of Pizza Hut restaurants and maximizing penetration according to Market maturity.

* Prepares Market Plans for new and existing Markets, using accepted YRI methodology and general location criteria. 
* Analyses performance experience to date of existing YRI units in relation to location and sales performance (target Market, frequency, day part trading). 
* Obtains data on retail areas, traffic generators, and competitor locations. 
* Obtains data on traffic patterns and activity (shopping, employment, leisure) by day part. 
* Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions. 
* Obtains sales information on competitors. 
* Analyses all above data and information on the Market, and on the basis of conclusions drawn prepares a comprehensive blueprint for development of the Market. 

Presents a final Market Plan including: 

* Plan Rationale (standard presentation) 
* Schedule of Development 
* Trade Area Summary for each proposed location 
* Map with overlays (showing existing YRI locations, competitors, main retail strips, traffic generators, demographics, proposed locations, and trade areas) 
* Special Analyses 

Minimum Requirements

EDUCATION:

University graduate with business studies background or similar person with analytical abilities



EXPERIENCE (and other qualifications):

* Rich GIS systems experience


* Appreciation of restaurant or retail business dynamics


* Analytical Ability — Understand and assimilate many types of different information (retail dynamics, traffic generation, competitors, demographics, etc.) and appreciate how Market forces, in relation to restaurant location, can impact potential sales 


* Methodical Worker — Gather data and categorize data (see above) 


* Self-motivated and Independent Individual — Project-manage plan, follow through on gathering data, and complete the plan according to standard and in time frame agreed 


* Communication Skills — Obtain information from internal and external sources and present plan. Train Field Assistants to perform the field work. Present the Market Planning Process and finally the Market Plan to Senior Management.


* Computer Skills — Analyze data and prepare presentation (spreadsheet, typing, and presentation applications) 



Company Summary

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery.

Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 16,400 restaurants in more than 100 countries.

Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com . Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut ), Twitter (www.twitter.com/pizzahut ) and Instagram (www.instagram.com/pizzahut).

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