7100 Corporate Drive
Plano, TX 75023
Director Media and Performance Marketing
Description:The Director of Media and Performance Marketing owns the holistic paid media strategy, experimentation and optimization in partnership with our national media planning and buying agency, and an internal team. The ideal candidate will combine his or her deep understanding of digital and video media landscapes, a performance mindset, and incessant consumer curiosity to consistently generate creative new experiments, ranging from cross-channel effectiveness planning, new audience targets, emerging channels or bidding strategies, etc. to drive effective reach, growth and ROI. This role is expected to present and interact with the Pizza Hut leadership team (President and C-Level) as well as have the skillset to align Franchisee leadership to the media strategy and overall plans.
Essential Duties and Responsibilities:
* Optimize media investment allocation to drive Sales overnight and Brand over time:
o Improve measurement and forecast for each channel, make budget and goal recommendations, and manage Pizza Hut's media investment to drive incremental topline and optimal ROI.
o Drive laser focus on Brand and Performance KPIs
o Partner closely with Marketing Analytics to optimize attribution framework and aggressiveTest & Learn roadmap
* Channel Optimization: lead media agency and internal media team on day-to-day management and optimization of TV and Video buys, as well as digital marketing platforms like Google and Facebook. Channel ownership includes:
o Programmatic Display, Social
o App Marketing
o TV/Advanced TV and Broadcast buys
o Content Partnerships
o Affiliate Marketing
Advance audience marketing strategy to drive new customer acquisition and retention
o Serve as a thought leader on a holistic audience strategy, partnering closely with the broader Marketing team (CRM, Brand Marketing, broader Media, etc.) to gather consumer insights about high-priority audiences and help streamline omni-channel activation
o Leverage that insight to create, execute, and iterate on a Performance Marketing strategy to drive new customer acquisition and increase retention/capture additional share from existing.
Who We Are
Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.
Our People & Culture
We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you'll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we'll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we'll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:
* 4 weeks PTO, plus standard holidays and time off to volunteer
* Generous parental leave (16 weeks for moms, 6 weeks for dads)
* 401(k) with 6% match, vested immediately
* On-site daycare
* 24/7 fitness center with laundry services
* Half-day Fridays, year round
As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it's donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.
Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).