7100 Corporate Drive
Plano, TX 75023

Consumer Insights Manager Senior Manager

Description:

RESPONSIBILITIES:
- Drive the organization's consumer learning agenda across several teams, including Culinary Development, Promotional Calendar Strategy, and Advertising/Brand
- Manage all aspects of research projects, from recommending methodologies, identifying suppliers, managing design, scope of research, and budget
- Leverage the appropriate research techniques to support a variety of disciplines, including Brand Tracking, Advertising research, Competitive Intelligence, Brand Development, Culinary Development and more
- Identify/select third party research sources, effectively leveraging vendor relationships and external research partners as needed to achieve additional insights
- Partner closely with the Culinary Team to support product innovation, including evaluation of early stage new products/product improvements, leading concept research, and gathering consumer feedback
- Think and act with a broader business lens, delivering actionable consumer insights to inspire growth across the organization
- Infuse consumer centricity into every aspect of the organization
- Inspire change through actionable storytelling, digestible consumer findings, and identifying the "so what" behind the data

EDUCATION:
- Bachelor's degree in related field required
- Master's Degree preferred
EXPERIENCE (and other qualifications):
- 7 years progressive experience in Market Research and/or Consumer Insights department in CPG, Retail, QSR or Market Research Vendor
- Demonstrated ability to build trust, effectively build partnerships and influence stakeholders and decision making at all levels of a matrixed organization
- Demonstrated ability to integrate multiple data sources (including primary and secondary research, social media) into clear, actionable insights and stories
- Advanced working knowledge of consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities
- Demonstrated ability to get beyond the present and understand long term trends, tell an insightful story about future consumers, and identify opportunities for growth
- Excellent communication and storytelling skills
- Experience in presenting insights findings across a variety of audiences, including colleagues, stakeholders, and executive-level leaders
- Demonstrated creative and analytical thinking
PREFERRED EXPERIENCE:
- Familiarity with DIY Research Platforms, like Zappi, Qualtrics, or SurveyMonkey
- Experience working in a fast-paced, rapidly changing environment
- Being a professed "pizza lover" is a plus

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