7100 Corporate Drive
Plano, TX 75023

Associate Brand Manager

Description:

Required Skills:

Calendar Window Strategy and Execution

- Play an important role in the development and execution of the national calendar strategy and go-to-market plan, including research, analysis, market testing, positioning development, creative brief ownership, and cross-functional team leadership

- Perform detailed calendar window and test market analysis to identify opportunities and formulate action plans for immediate and/or future improvements

- Build business cases to support recommendations for projects related to your platform for presentation to marketing leadership

- Utilize external research, internal data, cultural trends, consumer insights, and creative brainstorming to serve as the voice for the Pizza Lover consumer while developing strategic tactics and creative briefs

- Partner with advertising and internal marketing team to bring breakthrough creative strategies to life in all media channels

- Lead cross-functional project teams and build productive relationships with key stakeholders: finance, digital, consumer insights, operations, restaurant supply chain, legal, culinary, and franchisees

Strategic Partnership Management:

- Lead relationship between key external food partners, franchise committees, and internal stakeholders

- Develop annual plans to leverage partner resources to extend product reach and brand perceptions

Education & Experience:

- Bachelor's degree required, MBA or advanced degree preferred

- 4+ years of experience in Marketing or product development

- Must have experience building strong relationships and the ability to manage multiple projects in a fast-pace environment

-Must have demonstrated experience in leveraging data to develop findings that influence business decisions

- Experience in the restaurant category, foodservice, or CPG preferred

Required Skills/Attributes:

- Visionary Leadership with a consistent background of delivering results by creating competitive and breakthrough strategies and plans

- Project Management leading multi-functional teams using stage-gate process

-Strong presentation and collaboration skills
Ability to adjust and adapt to an ever-changing environment

- Strong Ability to work well with cross-functional teams and multiple stakeholders

- Deep Analytical Skills with the ability to utilize consumer and financial data to make strong business decisions when confronted by ambiguity

Personal initiative and demonstrated desire for project ownership

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